Hi I'm

Lina Kants

a Senior UX/UI Designer helping shape tomorrow's products 🚀

Based in London, UK

7yrs+ UX/UI Experience

End-to-End Design

Brands I ❤️ & worked with

Crafting products people love.

With over 7 years of experience in creating impactful, user-centred digital products that drive business growth, I specialise in crafting visually compelling and accessible solutions, having successfully led projects not only for industry giants like Flight Centre, Compare the Market, and Bunnings, but also for dynamic startups.

My expertise spans the entire product design lifecycle—from ideation and user research to high-fidelity prototyping—ensuring that every project not only meets but exceeds user expectations and business objectives.I’m passionate about inclusive design and thrive in collaborative environments where diverse ideas lead to innovative solutions.

If you’re looking for a UX/UI designer who can elevate your digital products and create experiences that resonate with diverse audiences, let’s connect. I’m eager to bring my expertise to your team and contribute to your success.

7yrs+

of UX/UI experience.

15+

Products designed & launched.

UI Specialist

Mobile-First Thinking

User-Centred Design

Usability Expert

Data-Driven Design

Agile UX

Flat monthly fee

unlimited brands

FAST & RELIABLE

Crafting Seamless, Human-Centred Experiences

Designing for impact, driving innovation.

I specialise in transforming complex problems into intuitive and visually compelling solutions. My design philosophy centres around understanding users’ needs and aligning them with business goals, ensuring every project delivers measurable results.

Research

Comprehensive user research is the foundation of my design approach. I employ qualitative and quantitative methods such as user testing and data analytics to uncover insights that drive meaningful, user-focused decisions.

Design

From wireframes to high-fidelity designs, I craft user interfaces that are not only visually striking but functional, enhancing usability and delighting users across all platforms.

Collaboration

Working closely with developers, product managers, and stakeholders, I foster a collaborative environment that ensures design aligns with business objectives and technical constraints.

Strategy & Leadership

I guide design teams and projects with a focus on strategic thinking, ensuring every design decision aligns with the broader product and business vision, driving growth and innovation.

Kind words

"I can't recommend her strongly enough for her ability to blend great design with strong UX. Lina consistently demonstrated an amazing eye for detail, whether wireframing or delivering final designs."

Kips Davenport

Chief Technology Officer - YardLink

"Polina has a keen eye for detail and a passion for creating seamless, engaging user experiences that often exceed the expectations. One of Polina’s standout qualities is her skill in balancing user needs in a fast-paced delivery environment."

Nitin Kashyap

Product Manager - Queensland Government | Office of Industrial Relations

"Lina excels at solving complex problems with innovative solutions, and her strong UX skills are evident in every project she undertakes."

Talia Yat

UX/UI Manager - Flight Centre Travel Group

"Polina's dedication to improving user experience was evident in every project she touched. Her keen eye for detail and pursuit of excellence drove her to continually refine and enhance our products."

Adil Ali

Senior Software Engineer - YardLink

"Lina consistently came up with a range of concepts at a fast pace, which really helped move projects forward...ensuring that we kept the user at the centre of our consumer app. She was a pleasure to work."

Phil Taylor

Product Design Lead - Bunnings

"Lina's entrepreneurial mindset goes far beyond design, always looking for ways to create business value while solving problems holistically. Her ability to think strategically and deliver impactful solutions makes her a standout professional."

Hans Barroga

UX/UI Manager (Design Research) - Flight Centre

Cool stuff I've worked on

Cultural Atlas

Looking for more UI work? Check out my Behance Portfolio

Go to Behance

Designing for high-res & higher vibes.

GROWTH MAGIC

Free resources & UX tips

Enhance your design skills with design workshop templates, new ideas and inspiring trends.

FIGMA KIT

Figma Helpers

Notes, lists, covers & more. To help make file organisation, Design WIPS, and handovers easier.
1000+ Downloads ❤️

Go to Figma

MIRO TEMPLATE

Journey Map - SaaS Products

Designed to assist your team in mapping out user journeys for SaaS products. Visualise the various stages of your users' experiences, identify pain points, capture their thoughts and emotions, and explore opportunities for improvement.

Go to Miro

MIRO TEMPLATE

Empathy Map

A quick and easy to use Empathy Map to help teams more deeply understand users by focusing on their goals, behaviours, and emotions.

Go to Miro

BLOG

Staying on Course: How to Build the Right Product

How to stay on track when building products or features for your users. Learn how to set the right goals using user research and data as your compass, ensuring you're headed in the right direction every step of the way.

Read